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In compliance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties, published in the Official Gazette of the Federation on July 5, 2010 (the "Law"), its Regulations and the Guidelines of the Notice of Privacy, published in the Official Gazette of the Federation on January 17, 2013, extends this Privacy Notice.


I. Responsible for the Processing of Personal Data

Carbon Tierra Prieta, SA de CV ("Tierra Prieta"), hereby informs you that your personal data will be treated strictly for the purposes indicated below.


II. Personal information

The personal data that will be processed by "Tierra Prieta" consists of personal information of the owner, which may include: your full name, email address, address, telephone numbers, Federal Taxpayer Registry, among other strictly essential for the purposes which are mentioned later.

In case of not having your personal data, "Tierra Prieta" will not be able to use them, so "Tierra Prieta" will not have any type of responsibility derived from the handling of these.


III. Purposes of the Processing of Personal Data

"Tierra Prieta" may collect your personal data without the purpose of disclosure or commercial use, and will be used solely for the following purposes:

  • Carrying out transactions and acts to be potentially executed with "Tierra Prieta".

  • Carrying out surveys of any kind.

  • The treatment of any matter arising from the relationship you may have with "Tierra Prieta".

  • The promotion of products, discounts, promotions, bonuses, contests and advertising in general, offered by "Tierra Prieta" or by any of its subsidiaries.

  • The revisions and corrections required to update both personal data and this website for greater knowledge of the owners, both for legal and security purposes.

  • Communication with your customers, suppliers, employees or any person to deal with any issue related to your personal data or with this Privacy Notice.

  • The treatment of any subject related to the information on this website.

  • The dissemination of information that "Tierra Prieta" considers of interest.

  • Any other activity necessary to carry out the aforementioned purposes.

Personal data will be kept under the strictest confidentiality and may not be given a use other than those mentioned above, unless there is a change in this Privacy Notice, in accordance with the provisions of section XI of this document.

Personal data, once the purpose of their treatment is fulfilled, will be blocked for the sole purpose of determining possible responsibilities in relation to their treatment, until the applicable legal or contractual limitation period. During this period, the personal data may not be processed and, after this period, it will be canceled in the corresponding database and, where appropriate, the physical records will be destroyed.

IV. Collection of Personal Data

For the collection of personal data, "Tierra Prieta" observes all the principles established by the Law, such as legality, quality, consent, information, purpose, loyalty, proportionality and responsibility.

Personal data will be collected directly from the owner personally or through other optical, sound, visual, graphic means, or by any other legally permitted technology.

The information that "Tierra Prieta" receives and stores from the internet pages when you interact with the websites of "Tierra Prieta" is mainly technical information, such as your internet protocol address, your computer operating system and your type of connection. browser, the address of a referring website, if any, and the path you follow during your journey through the web page.

“Tierra Prieta” uses "cookies" to recognize you when you use or return to its websites. A "cookie" is a small text file that a website can record in your browser and store on your hard drive. You can choose to browse the “Tierra Prieta” websites without accepting cookies.

Cookies allow “Tierra Prieta” to recognize you from page to page, and support your operations with “Tierra Prieta”. Without cookies enabled, you will be able to browse the “Tierra Prieta” websites, but you may not be able to use some features of it. This information is collected to allow the websites to operate properly.


V. Options and means to limit the use or disclosure of personal data

In "Tierra Prieta" we have the necessary and sufficient security, administrative, technical and physical measures to protect your personal data against damage, loss, alteration, destruction, use, access or unauthorized treatment.

Personal data is safeguarded in databases and computer equipment that have the necessary security to prevent information leaks. Physical and logical access controls, environmental controls, anti-intrusion protection systems (IPS, Firewall), antivirus protection tools and web filtering are some of the tools used to maintain data security in the information systems of “Tierra Prieta”.

For this reason, the options that you have to request the limitation of the use or disclosure of your personal data, subject of this Privacy Notice, are made known to you via email addressed to


SAW. Responsible for the Treatment of Personal Data

The Person in Charge of the Processing of Personal Data in “Tierra Prieta” has business hours from 9:00 a.m. to 6:00 p.m., Monday through Friday, email


VII. Means to exercise the rights of access, rectification, cancellation or opposition ("ARCO"), in accordance with the provisions of the Law

You may exercise your ARCO rights by directly contacting the Person in Charge of Personal Data Processing via email:

The ARCO application must contain and accompany what the Law indicates in its article 29, such as:

  • The name and email address to communicate the response to your request.

  • Official identification or power of attorney, electronically.

  • The clear and precise description of the personal data with respect to which you seek to exercise any of the rights, as well as the right that you wish to exercise.

  • Any other element or document that facilitates the location of personal data, as well as any other document required by current legislation at the time of submitting the request.


“Tierra Prieta” is not obliged to cancel personal data in the case of any of the cases established in the Law, among others the following:

I) That they refer to the parties of a private, social or administrative contract and are necessary for its development and fulfillment;

II) That must be treated by legal provision;

III) That judicial or administrative actions linked to fiscal obligations, the investigation and prosecution of crimes or the updating of administrative sanctions are hindered;

AND IV) That they are necessary to protect the legally protected interests of the holder, to carry out an action based on the public interest, to fulfill an obligation legally acquired by the holder and that are subject to treatment for prevention or for medical diagnosis or management of health services, provided that said treatment is carried out by a health professional subject to a duty of secrecy.

To have more information regarding the exercise of your ARCO rights, you can contact directly the Person in Charge of the Processing of Personal Data whose data appears in section VI of this Privacy Notice.

VII. Transfers of personal data that are made

In the event that the sensitive data of the holder is transferred to any third party, except in the case that they are transferred to any authority by law or requirement, or due to the fulfillment of the legal relationship entered into with the holder, or in the In the event that "Tierra Prieta" requires the use of your Personal Data and/or Sensitive Data for purposes other than those agreed or agreed upon under the legal relationship with the Holder, the holder will be notified by any means, either written, telephone, electronic, optical, sound, visual or any other that technology allows now or in the future, the owner having 10 days to express his opposition, and in the event of not manifesting, his tacit consent will be considered as expressed. With the understanding that companies that are part of the same corporate group of "Tierra Prieta" that require personal data for the aforementioned purposes are not considered third parties.


IX. Revocation

The owner of personal data may revoke their consent to the processing of personal data at any time, and must, solely for such purposes, send a written request to the Person in Charge of Personal Data, either by courier to the aforementioned address or email. in section VI of this Privacy Notice, and must confirm receipt.

"Tierra Prieta" has a maximum period of 30 (thirty) business days to inform you of the admissibility of the revocation request and, if appropriate, it will be effective within 20 (twenty) business days following the date on which that the answer be communicated to the email you provide us for such purposes.


X. Links to other sites

Links may be offered ("links") to sites that are not operated by "Tierra Prieta". If the User visits one of these linked sites, it is their responsibility to review its privacy policy and any other policies it may have. "Tierra Prieta" will not be responsible for the policies and practices of other companies, and any information that the User provides to those companies, as well as the use that is given to it.


XI. Other Sites on the Internet of Users

All “Tierra Prieta” Internet sites operated by “Tierra Prieta” will adhere to this privacy policy. However, the policies of some of the “Tierra Prieta” sites may vary due to local customs, practices or laws, or due to the particular circumstances of that site. However, in all cases, the sites operated by “Tierra Prieta” will honor the commitments with their clients, listed in this policy related to the collection and use of information.


XII. Jurisdiction

This Privacy Notice, as well as the general management of the Law made by the Group, is governed by the current and applicable legislation in the United Mexican States, any controversy that arises due to its application must be aired before the Jurisdictional Bodies. competent in San Pedro Garza García, Nuevo León, Mexico.

XIII. Consent of the Holder

It will be considered that the owner has given his consent for the processing of his personal data, provided that he has not expressed his opposition by means of a written notice in the terms established in section VII of this Privacy Notice.


XIV. Changes to the Privacy Notice

“Tierra Prieta” reserves the right to change this Privacy Notice at any time. Modifications will be available on this website.

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